04 / Speed04 / Speed

让首屏更快打开，降低广告流量流失Speed optimization that protects paid traffic

从主题代码、图片资源、第三方脚本和 Core Web Vitals 入手，提升移动端加载体验和 SEO 基础。We optimized theme code, media assets, third-party scripts and Core Web Vitals to improve mobile speed and SEO readiness.

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让首屏更快打开，降低广告流量流失
5 优化层级optimization layers
WebP 媒体升级media upgrade
CWV 核心指标Core Web Vitals

项目挑战Challenge

项目挑战Project challenge

广告流量进入站点后，首屏加载慢、图片过重和第三方脚本阻塞会直接影响转化与跳出。Slow first screens, heavy media and blocking third-party scripts were hurting paid traffic efficiency.

让首屏更快打开，降低广告流量流失 让首屏更快打开，降低广告流量流失
01

性能瓶颈诊断Performance audit

定位阻塞脚本、历史应用残留、冗余样式和重型媒体。Blocking scripts, app residue, redundant styles and heavy media were identified.

02

代码与图片减负Code and media cleanup

清理无效代码，压缩图片，配置 WebP 与懒加载。Unused code was removed while images were compressed and lazy loaded.

03

第三方脚本延迟Third-party script control

对 Pixel、客服、热力图等脚本配置 async/defer，保护 LCP 和 CLS。Pixels, chat and heatmap scripts were delayed to protect LCP and CLS.