02 / B2B02 / B2B
ICT 备件企业出海询盘型独立站A B2B inquiry storefront for ICT spare parts
重塑 B2B 站点结构、产品详情页和 Get a Quote 链路，让采购客户更快理解参数、兼容性和询盘路径。We rebuilt the B2B structure, product detail logic and Get a Quote path so procurement buyers could understand specs, compatibility and inquiry steps faster.
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项目挑战Challenge
项目挑战Project challenge
B2B 客户更关心技术参数、批量采购、兼容说明和询价效率，普通商品页无法承担专业采购决策。B2B buyers care about specifications, bulk purchasing, compatibility and quote efficiency, which standard product pages rarely support well.
B2B 架构规划B2B architecture
根据采购角色、品类路径和询价流程重新规划导航与页面层级。Navigation and page hierarchy were rebuilt around procurement roles and quote workflows.
场景化 PDP 定制Scenario-based PDPs
增加参数、兼容性、批量政策和询价按钮，提升专业信任感。Specs, compatibility, bulk policy and quote actions made product pages more useful.
低门槛询盘路径Low-friction quote path
把 Get a Quote 从按钮到表单流程打通，减少客户提交阻力。The quote flow was clarified from CTA to form so buyers could submit with less effort.