05 / Landing05 / Landing

为广告投放打造高视觉冲击的转化落地页High-impact landing pages for paid campaigns

围绕广告、KOL 引流和新品发售，搭建兼具品牌视觉、卖点节奏和转化逻辑的专属页面。We built campaign pages for ads, creators and launches with stronger brand visuals, proof rhythm and conversion logic.

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为广告投放打造高视觉冲击的转化落地页
5 转化模块conversion modules
M 移动优先mobile first
A/B 测试友好test ready

项目挑战Challenge

项目挑战Project challenge

广告落地页需要比普通商品页更快表达卖点、建立信任并推动点击，移动端体验必须独立优化。Paid landing pages need faster storytelling, stronger trust cues and mobile-specific CTA rhythm.

为广告投放打造高视觉冲击的转化落地页 为广告投放打造高视觉冲击的转化落地页
01

品牌级 UI/UX 定制Brand-level UI/UX

突破主题限制，围绕美妆消费决策打造更强的视觉节奏。The page moved beyond theme constraints with a campaign-specific visual rhythm.

02

沉浸式内容结构Immersive page flow

用大图、对比、卖点、评价和信任模块承接广告流量。Large imagery, comparisons, benefits, reviews and trust modules supported campaign traffic.

03

移动端转化优化Mobile conversion tuning

独立优化图片比例、字号、CTA 间距和 Sticky 行动入口。Image ratios, text scale, CTA spacing and sticky actions were tuned for mobile.